Saturday, 18 October 2014

70's Groovy and Flared : Trend Report SS15

Every season, a particular decade takes over the runway. This SS15 fashion week was no doubt the 1970's time. The 70's is the decade of decadence and freedom of expression through fashion. The hippie child of Woodstock peace, love and music and the glitzy Studio54 rock stars goddesses were the year runway's muses.

The hippie culture dominated the late 60's and carried onto half of the 70's. The flower power child wore bohemian silhouette with a heavy folksy influence, free flowing breezy gauzy tent dresses and wide legged pants and of cause the birth of the maxi dress! The new length in contrast to the mini skirts of the 60's.  Arts and crafts elements such as tie-dye, batik, crochet and embellishment were also very popular. There was a great sense of ease and comfort to early 1970s clothing. Rich earthy tones dominated in popular colors; warm browns, burgundy, rust, mustard, and avocado green. Designers like Etro, Matthew Williamson, Emilio Pucci and Alberta Ferretti that has giving nod to this Boho spirit through wispy billowing dresses, plunge neckline, fringing and waistcoats.

Clockwise from top: Alberta Ferretti, Etro, Dries Van Noten & Pucci

If Boho make love not war is not your cuppa and you prefer something a little more glam then the 70's will also aim to please. Glitter rock brought on to the scene flamboyant boldly colored clothes in lux fabrics like satins, velvets and lurex. Disco brought excess and decadence. Designers and celebrities partied with the beautiful people at Studio 54 in New York City. Tom Ford, Saint Lauren and Tommy Hilfiger all channeled these party girls of the decade. This glam ladies not only parties hard but works hard too, they emerge in the workplace in pant suits, separates of masculine lines, leather, suede and pussy bows or skinny scarves looking smart and sexy a la American Hustle.

 Clockwise from top: Saint Laurent, Derek Lam, Tom Ford & Tommy Hilfiger

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